“Don’t give up trying to achieve what drives you. Whatever it is, do it with passion and authenticity and believing in yourself will make all the difference.”
— Nicole Haase, Founder & CEO
About Nicole…
Nicole is a seasoned and entrepreneurial leader with over 25 years of broad-based experience in retail merchandising, business development, branded and licensed relationships spanning categories including Apparel, Home, Intimates and Accessories. Her bold and innovative ideas have helped brands increase their awareness, positioning and revenue. Her unique skillset blends analytics, creative vision and product instincts to deliver top-line growth and profitability. She’s worked with major brands like Williams Sonoma Inc., Gap, Lucky Brand Jeans, Sephora, Ralph Lauren and Trina Turk as well as Digitally Native retailers like ModCloth and Good American.
Nicole is an inventive thought leader skilled at identifying product opportunities and brand adjacencies that are outside of what’s expected. She has a proven history of building high-performing partnerships and relationships and applying them to solving complex business problems. Her dynamic approach to identifying, incubating and connecting brand adjacencies or collaborative partnerships is what separates her from others in her field. She believes that talent, teamwork and tenacity will always lead to success.
What sets Nicole apart?
Visionary and big picture thinker with a holistic approach to anticipating what’s ahead.
Expertise in DTR, DTC, Licensing, Wholesale, Supply Chain and Assortment planning.
Long standing and trusting relationships with key buyers, brands, retail accounts and manufacturers.
Category expertise spanning Home, Apparel, Intimates, Beauty and Children’s industries